Welcome!

This is the Corporate Development and Communications page of the FRCN on the World Wide Web and we are delighted with your visit. We promise to always be good company.

Expect industry news, innovations and challenges with our “widest reach” advantage.

Due to current innovations driven by the Central Management Committee, there will be no limit to exciting corporate tit bits.

Notice we already spot a new lovely colour – A forerunner of good things to follow! There will always be something to cater to every palate in the pot-pour×ri of contents which we promise to parade.

Come on board and enjoy the cable-car excitement! For it is an exciting time as this old dog learns new tricks!

Welcome to African’s Largest Network! Things are looking up.

ABOUT CD&C DEPARTMENT

This is a new department born to replace the former  Public Affairs unit.

This department is charged with:

1. Advising credibly on structures, platforms and strategies that will help position the FRCN effectively in the digital 21st century broadcast industry,
2. Proactively drive the corporate communications of the FRCN internally and externally in order to build a credible image for Radio Nigeria,
3. Achieving meaningful exposure and building win-win relationship with the corporation’s various publics and stakeholders
4. Initiating and managing the Corporation's relations with external sister organisations and professional bodies within and outside the broadcast industry,
5. Publishing of magazines, newsletters, professional journals, information brochures and tool kits which guide professional practice.

This will ensure that the FRCN is sold to our employees, advertisers, the media, opinion makers and stakeholders as the broadcaster of choice, the model in Africa, the preferred employer and Nigeria’s bastion of national development, unity and progress.

STRATEGY

1. DEVELOPMENT AND STRATEGY 

1. Assist the DG in the formulation of  short, medium and long term development plan for the corporation;
2. Assist in the digitalization of the corporation;
3. Liaise with Engineering Services to recommend broadcast information technological devices that can help the FRCN be in tune with current broadcast trends;
4. Identify opportunities for capacity building so staff can grow in the industry;
5. Affiliate with global broadcast organizations for exchange of knowledge, staff, equipment, etc;
6. Carry out audience research in best industry practices and install current monitoring technologies to convince advertisers of coverage, listenership, and timely broadcast of commercials;
7. Publish magazines, journals and newsletters

2. RE-BRANDING CAMPAIGN

 Purpose: to sell the “NEW” Radio Nigeria, first to our staff (internal communications) and then to our external publics and other stakeholders.

1. Internal Communications

Arrange zonal and station staff fora to communicate new campaign; establish Newsletter, journal, email addresses and Intranet for vertical and horizontal flow of Information Corporation- wide;

1. Publish a monthly print and e-newsletter;
2. Link up all staff in an email mailing list;
3. Open a staff hotline in CD&C office for staff suggestions;
4. Organise farewell parties, excellence and long service awards, and end of year get-together;

3. Corporate Standards

1. Produce and make mandatory that staff wear the synchronized ID cards with corporate lanyard while at work;
2. Insist on an uplift and branding of  common areas, canteens, and restrooms;
3. Compile corporation-wide directory of staff.

4. External Communications

1. Begin with a media campaign involving print and TV emphasizing our wide coverage and uniqueness as a public service broadcaster; starting with DG visitations to print media chiefs,
2. Have interviews
3. Write feature articles,
4. Place adverts,
5. Barter with NTA for our corporation’s ad to run for one year;
6. Publish Radio Extra, an industry-wide magazine;
7. Launch website( 24-hour audio streaming] and later, Internet radio with fanfare in all the zones;
8. Re-brand all operational vehicles, letterheads and envelopes with new logo and slogan;
9. Monitor all publications\printing to ensure adherence to brand;
10. Ensure adequate stock of corporate gifts for visitors, advertisers and other stakeholders.

5. Community Relations

1. Make ourselves relevant to our communities, especially the younger generation who will be tomorrow’s policy makers.
2. Use our digital studios to record talented winners and marketing them.
3. Commercialise our studios.
4. Network transmission from National Stations in order to bring in local communities and talents.

6. Government Affairs

Get government more interested in our affairs by involving them in all our milestones such as website launch, commissioning, being on our mailing list for newsletters, magazines, etc, and mass-appeal programmes.

SUMMATION – KEY ISSUES

It is a cliché, but true: an organization that fails to plan, plans to fail. It is a good thing that we are planning for the future of our Corporation. All our goals are achievable in the short, medium and long term. The risks are low and the rewards high.

The key issues are, Effective Developmental Strategising and Re-Branding for optimal communications.

We need to communicate the” New” FRCN as a: 

People centered

Development driven

Technologically enabled

Strategically focused

Sustainable public service broadcaster

In so doing we shall achieve our mission which is: To be an impartial, credible, proactive broadcast medium in the forefront of Nigeria’s national development, unity and progress.

For more information, contact the Corporate Development & Communications Department at:

cdc@radionigeria.net , or kiokere@radionigeria.net

Tel: +(234) 9-2346483, 2346484, +234- (0)802 901 1826, (0)805 543 4968, (0)805 906 2172,(0)805 116 7140, (0)803 315 9662, (0)805 347 1646

(L-R) Dominic Mokikan, Ugo Okoli, Ijeoma Ndaji